Bravo Redesign

This was the big one: an update of a beloved brand to modernize it, focus it and make it more versatile. We wanted to maintain the realness, the drama without the hangover, the humor, the lifestyle, the surprisingly relatable scenarios and people, and the ever important wink with the insiders, but make the brand more welcoming to newcomers and reflect more of the reality of Bravo’s brand of reality TV. This massive undertaking started in the on-air packaging and expanded to influence every corner of the brand. From look and feel, to color palette construction, to fonts, to promo direction, tune-in lock-ups, and a new, award-winning brand logo, nothing was left untouched. We worked with design agency Sibling Rivalry to create a smart, practical, and effective new brand package and it continues to be a huge success.